Sales Approach and Structure

We pride ourselves on the fact that our sales approach to our customers is at all times a ‘consultative’ selling approach (as opposed to ‘product’ or ‘price’ based selling approach).

We achieve cost savings for our clients not by simply driving the price down, moving jobs from one print supply partner to another to make a better margin, and cutting corners on specification and quality; but by understanding the commercial and technical objectives of our client’s print/mailing requirements and then working closely with them to identify the most response effective and cost effective method (and source of supply) for production.

This can only be achieved by working closely with and understanding the business objectives of our clients – again in other words a consultative sales approach with our clients. ‘Price’ based or ‘product’ based sales approaches ultimately and almost always result in a gap opening up between the customer’s expectations (which usually require openness, honesty, innovation and commercial thinking from supply partners) and the product/service delivery from the print manager or manufacturing supplier.